Watch it move
Digitalizing Land Transportation in GCC
Three Lines Shipping
Three Lines Shipping (TLS) Three Lines Shipping is one of the top 5 players in GCC providing FTL, LTL, heavy lift, oceanfreight, airfreight, customer clearance, packaging services to the customers in GCC.
With increased scale, complexity and market competition, TLS decided to digitalise their ‘SALES TO COLLECTION’ process for FTL & LTL operations as a 1st pilot.They had tried doing it with other only IT focused companies but failed. They needed a reliable partner with logistics domain expertise and proven track record to achieve this goal.
01
Customer Challenges
- As one of the top players, TLS has to keep-up with its market image and remain ahead of its competition
- Complexity driven by scale and geographical expansion making it difficult to control Operational efficiently
- Disjointed ‘Sales to Collection’ process leading to lost revenue opportunities
- Disjointed processes leading to inefficiency in operations and lower margins
- Previous IT Vendors were not able to deliver due to inadequate knowledge of operations
02
Impact on Business
- TLS successfully began their digital journey with this initiative.
- Secure its market position and can continue to scale without worries now
- Was able to build the entire application with ZERO tech resources in their team
- The development took lesser time than their expectations built because of bad experience with other IT vendors
03
Solution
- TLS appointed a point of contact for coordination and SHT prepared a detailed BRD for the requirement along with this contact
- SHT added value by suggesting features and functionalities with its experience in the same domain
- SHT deployed 2 dedicated and 3 shared resources – balancing the requirement for speed but to also keep the costs low for TLS
- The application was developed in 4 months' times and acts like an ERP for complete ‘sales to collection’ process
04
Benefits
- Complete control over ‘sales to collection’ business process
- Data mining and analytics is presenting more opportunities for revenue growth
- Engagement model provided the opportunity to optimize the costs
Value Creation
- 10–15%
- Efficiency in operations
- 10%
- Revenue growth opportunity due to better utilization of sales resources
- 2–5%
- Improvement in margins
- 40%
- Saving in development cost