Bring it home
Capturing new market opportunity through fast technology deployment
Carson Logistics
Carson Logistics, Carson Logistics W.L.L. is a specialized player which handles A to Z of all logistics requirements for events, exhibitions, sports and more.
Carson Logistics wanted to enter into new age ecommerce logistics services for x-border and domestic warehousing fulfilment and last mile delivery. The new customers were tech-savvy – which led Carson to get into digital transformation journey. With this mission, Carson needed a reliable tech partner which could help them achieve this mission critical goal with speed
01
Customer Challenges
- Entry into new age logistics services which required quick technology build-up and deployment
- Aspiration to be the top ecommerce logistics partner in Qatar.
- Find partner with deep understanding of ecommerce logistics – warehousing and last mile delivery.
- Find partner with proven track record of tech development and deployment.
- Find a partner who was ready to invest time and run at their speed.
02
Impact on Business
- Big new opportunity loss in the developing ecommerce market.
- Loss of opportunity to diversify their business.
- Remain an ‘old school’ logistics player and become a dynasour
- Loose customer trust.
- Incur heavy losses as ecommerce logistics cannot be run without use of tech systems.
03
Solution
- SHT quickly understood the challenges and set-up a dedicated team to develop a tech roadmap.
- Developed and deployed last mile delivery solution to ensure that customer satisfaction remains as top priority.
- At 2nd stage, WMS was deployed to ensure end-to-end visibility and control
- Customized Dashboard & Report Insights were deployed for performance management.
04
Benefits
- Seamless fulfilment operations.
- Consolidated view of operations in one system.
- Eliminated need for multiple coordination & reporting.
- Real-time order updates for the customers.
- Minute by minute Performance Management.
Value Creation
- 20%
- Reduction on Order Processing Time
- 20%
- Reduction in error rates
- 100%
- Inventory Visibility & Tracking
- 15%
- Reduction in costs
- 25%
- Increased positive customer feedback
- >98%
- OTIF in last mile delivery